How do you stack up in Social Media?

Another guest post for SM Cubed, this time looking at the new measures of social influence on the web.

From follower counts to Google rank to third party scoring, there are a number of ways to gauge your level of influence; or how much of an impact your social media efforts have with other users.

Whether you’re a casual user or a heavy influencer, it is useful to have a comparative value for your social capital. This way you can set goals around increasing your scores and begin to discover how your social influence, engagement and reach truly measure up.