I recently began a short guest post series for SM Cubed social media marketing management. I was introduced to the company by Lauren, who I had the good fortune to meet at BlogWorld 2010.

Titled Build Your Audience: User to Fan Conversion, this 3 part post will talk about how to develop a connection with your audience, convert them to fans, and get them to invest their social capital in your content. Please tune in to SM Cubed Blog for more!